Academy
Brand identity, Wayfinding, Digital design, Naming
Branding the Museum Of Cinema. The objective of this brand was to create a fresh and dynamic atmosphere for both classic and contemporary films.
The recurring triangle motif in the museum encapsulates cinema’s essence within its four walls. The three sides of the triangle represent the first, second, and third walls surrounding the stage, while the fourth wall signifies the audience. In the context of the fractured triangle, this represents the breakdown of the fourth wall, inviting the audience to peek behind the curtain and explore the mysteries of film.
Disclaimer: This is all concept work for a student brief. If you would like to see more work on this project, please get in touch.