Academy
Brand identity, Naming, Wayfinding, Digital
The branding for the Museum of Cinema was developed with the goal of capturing the dynamic and evolving nature of film, seamlessly blending the classic with the contemporary. The design introduces a fresh visual language that reflects both the timeless and modern aspects of cinema, inviting visitors to engage with the world of film in new and exciting ways.
The recurring triangle motif serves as a symbolic cornerstone of the brand, encapsulating the essence of cinematic storytelling, while also evoking the relationship between the stage and audience, creating a visual dialogue that blurs the boundaries between performance and viewer. This interplay offers a glimpse into the immersive world of cinema, encouraging exploration and discovery at every turn.
Client: Student Brief
The recurring triangle motif in the museum encapsulates cinema’s essence within its four walls. The three sides of the triangle represent the first, second, and third walls surrounding the stage, while the fourth wall signifies the audience. In the context of the fractured triangle, this represents the breakdown of the fourth wall, inviting the audience to peek behind the curtain and explore the mysteries of film.
Disclaimer: This is all concept work for a student brief. If you would like to see more work on this project, please get in touch.