Live News
Live broadcast graphics, Digital & Asset creation, Brand identity, Editorial, Animation
Working across TV, digital, and social networks, I delivered fast-paced, accurate, and engaging news content. From breaking stories to ongoing projects, my focus was on balancing the tone of each story while crafting impactful narratives. The challenge was to adapt storytelling techniques to suit different platforms, ensuring maximum engagement and resonance with diverse audiences.
Client: Sky News
Trump Assassination Attempt
After receiving breaking news of another assassination attempt on Trump, this time at his Florida golf course, it became crucial to quickly gather and deliver the most up-to-date details. Using Google Earth Studio provided an in-depth view of the golf course, highlighting both Trump’s location and the shooter’s position, giving viewers a clearer understanding of the situation.
California Wildfires
With the wildfires spreading rapidly and ferociously, the story was constantly evolving as new information emerged. To showcase the magnitude of the fires, maps were created to illustrate the vast extent of the spread. A studio takeover was utilised to emphasise the true scale of the disaster, combining a panoramic vista with a curated selection of impactful imagery.
Titan Submersible
The Titan Submersible disaster shocked the world as the advanced deep-sea exploration vehicle encountered unforeseen challenges during a mission. With the story evolving rapidly and new information emerging constantly, it was crucial to act swiftly and efficiently to ensure the latest updates were shared across all platforms including Live TV and digital platforms for both desktop and mobile.
Collaborating with senior designers, we transformed 3D renders of the submarine into TV- and digital-friendly assets, which were deployed across multiple platforms. These visual representations provided
viewers with a clearer understanding of the vehicle's design, offering valuable context to the situation.
During the 2023 summer, the Women's World Cup marked a significant event on the calendar, captivating millions of fans who eagerly followed the success of our lionesses. Collaborating seamlessly with Sky Sports, Sky Sports News, and the broader broadcast team, it was imperative to establish a consistent visual identity across live TV, digital platforms, and social media channels to deliver the latest updates promptly.
Women’s World Cup
A comprehensive breakdown of all assets utilised across multiple platforms, consolidated into a cohesive sub-brand deck and distributed team-wide to ensure consistent usage across all channels.
Women’s World Cup - England Win
Digital
Designing content for web and app platforms, with a focus on creating visually cohesive experiences across all touch points. This included developing web-specific content and collaborating with TV teams to ensure consistent aesthetics. Deliverables ranged from eye-catching, treated thumbnails to comprehensive long-form articles.
Social
Snapchat
Design 10-second animated snaps for the daily Snapchat channel, covering a wide range of topics. Create visually engaging content that enhances storytelling and captivates viewers, all while maintaining the
appropriate tone for each subject.
Develop a series of six to eight-slide Instagram carousels with a cohesive and seamless visual aesthetic. Ensuring consistent design elements throughout and create smooth transitions between slides to maintain engagement and
storytelling continuity.
