While florists and pubs may not sound like an obvious match, with the right approach, they can work well together. Creating a humorous campaign with a light-hearted tone which appeals to your busy, noisy demographic that enjoys the social aspect of the pub and usually forgets what time it is when somebody says 'just one more'. Everybody loves flowers and especailly unexpected ones so the opportunity to surprise your loved one and simultaneously sweeten the apology of being late is a match made in heaven.