Jubel

Brand identity, Illustration, Product & Merchandise design

Jubel - “a feeling of extreme joy”.

Embracing Jubel's bold and playful aesthetics, this concept brings the brand’s innovative approach of flavour to life. The idea was to capture Jubel’s vibrant character and translate this into dynamic, eye-catching illustrations. The stickers and type lockups serve as a fun and versatile extension of the brand, allowing Jubel’s spirited personality to shine through wherever they appear. By incorporating these playful elements, the design leans into Jubel's ethos, making the brand not just something you drink, but something you experience and share.